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第214章 打造购物节和社交电商(第1页)

请退出浏览器阅读模式,否则将导致章节内容缺失及无法阅读下一章。🎁性感美女在线做

李郅告诉刘镪东,让他去了解一下双重股权架构。

在双重股权架构下,创始人哪怕只有不到1o%的股份也能控股公司。

而1亿美元估值企业的6o%股权,远远比不上1o亿美元估值企业的3o%股权,更比不上百亿美元估值企业的1o%股权。

电商领域还有最后的崛起机会,再晚的话就没有机会打败考拉网购和阿狸淘宝这两家了。

“荔少,京东要怎么做?”

刘镪东认真地请教道。

李郅说道:“先,京东要做全品类,并且要加大自营产品的范围和数量,其次再去各大中心城市建立库存仓库,要自建仓储物流,然后是开移动端app,最后就是打造京东购物节,引导用户消费。这每一项都需要砸钱,3ooo万美元看着不少,但你应该支撑不到年底,所以我才建议你在京东实行ab股制度,保障创始人的控股权,然后选择第二种融资方式,全力搏这一把。”

“全品类是我想做的,但自建仓储物流嘛!”

刘镪东对于自建仓储物流还有些顾虑,投入太大了。

李郅解释道:“自建仓储物流是电商企业的必经之路,总有一天,阿狸也会进军b2c的,也会自建物流。即使不自建物流,阿狸也会注资那几家快递公司,打造一个物流联盟,然后就可以针对京东了,让你的货送得慢甚至送不出去,提高你的货单价格,吸你的血,这都是可以想象的吧!”

“阿狸也会进入b2c?荔少,这是真的吗?”

刘镪东追问道。

李郅点了点头,说道:“自然是真的啊,我没必要骗你,阿狸已经在酝酿天猫商城项目了,最迟也不会过两年,天猫商城必然上线,猫狗大战很快就会到来。如果你不够快,如果你不自建仓储物流,那么,天猫就是你永远也跨不过去的那道坎儿。”

“有这么严重?猫狗大战又是什么?”

刘镪东问道。

“就是这么严重,考拉网购是c2c,阿狸有淘宝网,也是c2c,你的京东是b2c,如果你在北方崛起,那么阿狸的天猫商城很快就会化虚为实,对你进行狙击,而商战嘛,一切手段都是可以用的。”

李郅继续道:“至于猫狗大战,猫是天猫,狗的话自然就是京东了,京东多媒体这个名字有太多制约,你的公司最好改为京东,商城就叫京东商城,域名我手里有,两字母短域名,非常珍惜,可以先借给你用,这域名价值1ooo万美元,你暂时肯定是买不起的,等京东估值破百亿再说吧,我不会涨价。公司有了新名称,网站有了新域名,最好再启用一个全新的1ogo,而白色的金属狗就很不错。”

刘镪东点了点头,说道:“猫狗大战?看来我和杭城马就是宿命之敌了!荔少,你说的购物节又是什么呢?”

李郅解释道:“没有节日完全可以创造节日,比如618购物节,比如双十一购物节,通过这样的节日,京东可以联合商家一起做促销活动,引导用户集中消费。这两个节日目前还没有,但我已经找人注册了相关的商标,如果京东有意,可以授权给你们使用。”

“喔,这样啊,我明白了,荔少还有什么嘱咐的吗?”

刘镪东问道。

🎁性感美女在线做请退出浏览器阅读模式,否则将导致章节内容缺失及无法阅读下一章。

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