第97页(第1页)
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“那咱们人气能高么。”
苏妙有点疑惑。
打从蒋勋提出想做直播的计划后,苏妙每晚都在研究其他头部主播如何吸引流量。他们无一例外不是使尽浑身解数,吹拉弹唱地带动直播间气氛。
但蒋勋说,“我们的客户定位不一样。愿意停留在直播间,长时间观看美甲内容的观众,一类是看甲片制作过程,一类是观赏穿戴甲成品。所以如果环境太过聒噪,反而容易喧宾夺主,影响质感。”
“质感?”
苏妙不太理解这个词。
蒋勋简单解释道,“我们直播间贩卖的不仅是产品,还有一种氛围美感。现在都市人节奏快,看直播一是为了购物,二是为消遣,所以我们和别人的风格不同点就在于,要突出美好治愈的感觉,让刷到的人感受到放松,愿意为此付费。”
蒋勋顿了顿,总结说,“这叫提供情绪价值。”
苏妙听得一知半解,可还是按照蒋勋的建议,把「家人」的称呼,改成「小仙女」。学着放慢语速,放缓语调,温温柔柔,客客气气地和小仙女们对话。
虽然这对她来说,前期还真不大适应。
正式直播当晚,傅云娇坐在镜头前,微微忐忑。
做直播看着好像有支手机就成,但打光,布景,声音调试,产品话术等等细节里头其实大有门道。
每晚平台上开直播的人,少说上万,然而观众耐心只有十秒,如果十秒内没能吸引住他们,大概就会被划走,留不下客户,更不用提转化率。
何况他们都没有直播经验。
傅云娇一旦紧张就会习惯性地想要找点事做,她拿起勾线笔,随手涂画,口中反复念着自己准备好的介绍,“这一款穿戴甲颜色是以蓝色为底白色不对,1号链接穿戴甲的名字叫叫什么来着”
傅云娇卡壳了
果然越紧张越容易出错。
她拨开头发,深呼吸两下,等调整好情绪,重新把心里想说的话过了一遍。
这一遍仍然磕磕绊绊,傅云娇觉得这样下去可不行。
她走去前台,拉开抽屉找出水笔和两张白纸,想把记得的话写在纸上,再回到工作台前,蒋勋和赵北北分别拎了两盏补光灯过来。
蒋勋看了看她,把灯交给赵北北说,“先去储藏室找一个插线板,线要够长。”
赵北北应了声,两步小跑跑去楼上。
支开了人,蒋勋泰然自若地晃到傅云娇身后,两手插兜。
她正专心梳理每一款产品特点,写了两行,觉得形容词重复过多,划了几个字,刚想继续动笔,忽瞥见纸面上飘下来一块黑影。
“字,一般。”
黑影轻飘飘的声音,傅云娇不用抬头,都能听出是谁。
她侧过身子,用胳膊挡住纸页,低声说,“又不是写给你看的。”
黑影笑了笑,弯腰下来,傅云娇头顶的光源被遮去一半。
相处越久,蒋勋越觉得傅云娇身上有股「大女子」主义感,比如有事爱自己扛,比如雷厉风行,说干就干,还比如受累受苦咬咬牙睡一觉就又好了。
当然,这种感觉,苏妙身上也有。不过苏妙的性格更为直接,快言快语,不爽就骂,不开心就哭一鼻子。
而傅云娇呢,她的情绪似乎总是向内的,如一池清水,哪怕有石子砸落,也只是泛起涟漪,很快又恢复平静。
譬如现在,即使她心中隐隐不安,也不会在赵北北或苏妙面前展露出来。
然而发现“涟漪”
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